Prabhdeep Singh Bajwa, Dalgobind Mahto
With the latest advances in technology along with the human advancements, a tough competition exists between various organizations and the top management. At this stage, the Research and Development (R & D) and Marketing of products are more important. As a result, the multinational enterprises should rely on both the innovations and marketing strategies of products for higher competency. TRIZ is a premier disruptive technology for innovation that can be used throughout many industries and sciences. Elements of TRIZ can be effectively used by a wide range of people -- from children to adults. The genesis of TRIZ is derived from empirical data, patents. This paper introduces the concept of ideality and an overview over the literature of TRIZ aiming to benefit the production industries in India.
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