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AREAS OF UTILIZATION OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) TOOLS BY VARIOUS ANIMAL HUSBANDRY (A.H.) ORGANIZATIONS IN ANDHRA PRADESH

Dr. P.Sireesha ,Dr.B.Sudhakar Rao, Dr.D.Thammi Raju

Data was collected from 33 organizations which were actively involved in Animal Husbandry activities and elicited through a questionnaire following an exploratory research design on “Utilization of Information and Communication Technology (ICT) tools by various organizations in Animal Husbandry – A study in Andhra Pradesh.” The findings on the areas of Animal Husbandry where ICT tools were regularly used revealed that Information dissemination, Administration and Planning were found to be the major areas. 100% of Private Organizations regularly use ICT tools for marketing because their primary motive is the marketing of their products. In the area of project proposal writing, 75% of Educational and Research Organizations were found to use ICT tools regularly. 62.5% of Educational and Research Organizations reported regular use of ICT tools in the area of development programmes. 60% of Service Providers and Private Organizations were found to be regularly using ICT tools for animal management. Regarding the area of animal health care, 60% of Private Organizations reported regular use of ICT tools. In the area of animal feeding, 50% of Private Organizations reported regular use of ICT tools. 40% of the Service Providers and Private Organizations regularly use ICT tools for breeding. Regarding the area of disaster management, 25% of the Educational and Research Organizations were found to be regularly using ICT tools. 50% of Financial Organizations were found to be involved in other areas of A.H. that is providing credit facilities to beneficiaries